I'm Jae. I lead creative teams to design experiences that feel effortless, engaging, and human.

I’m a design leader who believes that creativity thrives at the intersection of empathy, clarity, and collaboration. My work focuses on shaping systems and experiences that feel effortless — balancing thoughtful strategy with expressive visual design.

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Over the past decade and a half, I’ve guided multidisciplinary teams across UI, visual, and motion design to create experiences that connect people through interaction and story. I approach design as a shared language, one that bridges creative, technical, and human perspectives to make complex ideas simple and meaningful.

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My philosophy is rooted in the idea that great design is never just about aesthetics; it’s about intention. It’s about listening deeply, building trust within teams, and creating the space for others to do their best work. Whether developing inclusive design systems or mentoring the next generation of creatives, I aim to bring empathy and purpose to every project I lead.